Newcastle Utd have today announced that with immediate effect their home ground will now be known as Sportsdirect.com @ St James' Park Stadium.

Catchy I know, but that doesn't make it right does it?

American sports franchises have been doing this for years; I remember when my beloved New England Patriots announced that their home 'Foxboro' was to be renamed the Gillette stadium and that the legendary Candlestick park, home to the San Franciso 49ers and scene of the last ever Beatles gig was to be called 3 Com park.

Just so wrong..

It's a crock of shit and I am absolutely f*cking livid!

It seems like Ashley is going to extraordinary lengths to deliberately piss off the Geordie faithfull as much as possible.

But, they could change St Andy's to whatever they liked and it wouldn't bother me. We've had no success there under that moniker so I have no great attachment to it.

Sounds alright doesn't it Steve, until they change it to prostateawareness.com stadium that is..

He's a right piece of work that Ashely and nay mistook. Sponsoring his own clubs stadiums name with his own company name so as to lure in big name sponsors in the future is sheer class. I don't know why he doesn't go the whole hog and buy £20million worth of shares in Sunderland?

He's about as popular as a tatty bogle in the Ramside.

But Bobby, Ashley will be seen as a Pioneer in a few years' time - unless Newcastle get sponsored by Sony in the near future and contractual obligations forbid him to use the word Pioneer of course - and I don't think we're too many years away from all ground being sponsored by tacky corporate sponsors.

Spurs' new ground improvements has both ends of the stadium showing 'Naming rights' available on request..